Take control of even the most difficult hair with Layrite Deluxe Superhold Pomade, a high-hold, water-based pomade designed for demanding styles and stubborn hair. Its firm-gripping formula works through medium, coarse, thick, and curly hair to create everything from high-elevation styles to messy, wet looks.

The result is maximum control with a flexible, touchable finish that keeps hair in place without flaking or feeling crunchy. The water-based formula distributes easily and rinses out with water, while Layrite's signature mild cream soda scent leaves behind a subtle, nostalgic fragrance.

Why You'll Love It

• High hold — Delivers strong, long-lasting control for unruly and difficult-to-style hair.
• Flexible finish — Keeps hair in place while remaining touchable and natural-looking.
• Water-based formula — Distributes easily and rinses out with water.
• Works with thick & curly hair — Designed to shape and control medium, coarse, thick, and curly textures.
• Helps control curls & frizz — Smooths and manages hair for more controlled styles.
• High-elevation styling — Provides the grip needed for pompadours, elevated styles, and other demanding looks.
• Mild cream soda scent — Leaves behind Layrite's signature light, nostalgic fragrance.
• Coconut & castor oil conditioners — Help smooth hair, lock in moisture, add luster, and tame frizz.
• Made for all lengths — Works on short, medium, and long hair.

Scent Profile - Mild Cream Soda

A subtle, nostalgic fragrance with a light sweetness that stays approachable and understated.

Overall: Mild, sweet, clean, and nostalgic.